Western Digital Partners with Red Chillies Entertainment for the Film ‘Jawan’

Western Digital has announced its partnership with Red Chillies Entertainment as the official storage partner for the film ‘Jawan’. The film features top Bollywood stars including Shah Rukh Khan, Nayanthara, Vijay Sethupathi, and Deepika Padukone in a special appearance.

For the production of ‘Jawan’, the filmmaking team relied on the premium storage solutions provided the SanDisk Professional brand. These pro-grade storage solutions were used for editing, post-production, and backup needs, efficiently handling a massive amount of data amounting to over a thousand terates.

Jaganathan Chelliah, Senior Director of Marketing at Western Digital, expressed his excitement about collaborating with Red Chillies Entertainment once again. He highlighted the challenges the creative team faced in managing and organizing the vast amount of video footage captured in different locations across India. However, with the help of SanDisk Professional storage products, they were able to overcome these challenges and deliver excellent content.

Western Digital’s partnership with Red Chillies Entertainment reinforces its commitment to providing high-quality and highly reliable storage solutions that cater to the demanding workload requirements of the film industry. Khalid Wani, Senior Director of Sales at Western Digital, emphasized how the SanDisk Professional brand offers specialized high-performance, scalable, and reliable storage solutions that help filmmakers like the ‘Jawan’ team translate their aspirations into reality and inspire others.

This collaboration between Western Digital and Red Chillies Entertainment is not the first. The two entities have previously worked together on acclaimed films such as ‘Darlings’, ‘Happy New Year’, ‘Bob Biswas’, and ‘Dilwale’. SanDisk Professional storage solutions have become the go-to brand for the Bollywood media and entertainment industry, specifically designed to empower the industry’s biggest inspirations.

‘Jawan’ is an ambitious film produced on an unprecedented scale for an Indian film. It boasts an exceptional cast, including some of the biggest names in the entertainment industry from various parts of India. In addition to Shah Rukh Khan, the film features Nayanthara and Vijay Sethupathi in lead roles, with Deepika Padukone making a special appearance. The film’s release in Hindi, Tamil, and Telugu languages on September 7th, 2023, caters to audiences across all Indian languages, making it a true PAN India film.

Overall, Western Digital’s partnership with Red Chillies Entertainment for ‘Jawan’ showcases the brand’s commitment to providing top-notch storage solutions that meet the demands of movie production.

Sources:
– Western Digital Official Announcement