23 September 2023

Digital Technology Guru

Digital Technology Guru Reviews

The Importance of Safeguarding Digital Likeness Rights

2 min read
The Importance of Safeguarding Digital Likeness Rights

In the age of generative AI, the possibility of creating digital replicas of human beings is becoming a reality. While this new technology presents opportunities for growth and abundance, there are real dangers to consider. Unfortunately, many companies are already disregarding people’s rights and using this technology without consent, leading to concerns about abuse and exploitation.

Employers are one example of those using generative AI to create digital copies of their employees without their consent, in an effort to reduce labor costs. However, this issue extends beyond the workplace. Anyone could potentially create a digital replica of someone they know, whether it be a scorned partner, a grieving widow, or an overzealous fan.

In the era of generative AI, it is crucial to recognize and protect our intellectual property rights over our own stories and identities. While laws have been put in place to address some abuses, such as revenge porn, they are insufficient in addressing the full range of potential abuses with generative AI. Taking someone’s digital identity should be considered identity theft, and individuals should have the right to control and own their own digital likeness.

Furthermore, people should have control over the actions and use of their digital counterparts. If someone’s digital persona creates content, they should have the right to give or withhold consent for its use. If money is made from their digital reflection’s work, they should be fairly compensated for it. These licensing guarantees are essential to encourage engagement with AI and prevent unscrupulous companies from prospering.

It is important for AI companies, guilds, and ally companies in Silicon Valley to work together to secure people’s digital identity rights. Legislation and advocacy are necessary to protect individuals from data and identity theft. Companies, like MIMIO.ai, are leading the way advocating for laws that safeguard people’s rights and respecting users’ identity and data rights. They ensure that any AI created of a person is done with their explicit consent and that they maintain ownership and control over their digital reflection.

Safeguarding digital likeness rights is not only essential for individuals, but also for AI companies seeking to provide services. By taking people’s rights seriously, AI developers can encourage engagement and trust with their technology. It is a collective effort to make the world a better place, and companies like MIMIO.ai are committed to providing AI options that fully respect users’ rights and identity.

Sources: MIMIO.ai