23 September 2023

Digital Technology Guru

Digital Technology Guru Reviews

Cathy Gunther Appointed Vice President and General Manager of Nexstar’s Sacramento Operations

2 min read
Cathy Gunther Appointed Vice President and General Manager of Nexstar’s Sacramento Operations

Nexstar Media Group, Inc. has named Cathy Gunther as the new vice president and general manager of its broadcasting and digital operations in Sacramento, California. In her role, Gunther will oversee KTXL-TV (FOX), FOX40.com, and their associated digital and social media channels. Gunther brings over 20 years of experience in broadcast management, programming, research, and sales to her new position.

Throughout her career, Gunther has proven herself as an exceptional broadcast and sales executive, consistently delivering impressive results. She has a track record of growing revenue and profitability implementing innovative cross-platform marketing initiatives and sponsorship opportunities. Gunther’s expertise lies in creating unique strategies for advertising and marketing clients while also forging connections between local businesses and non-profit organizations.

Gunther’s most recent position was as the vice president and general manager of KOKI-TV (FOX) and KMYT-TV (My) in Tulsa, Oklahoma. During her tenure there, Gunther made significant changes to leadership, direction, and on-air content, resulting in immediate ratings growth and making KOKI the leading local news station in the Tulsa market. She expanded local news coverage and increased revenue share for both stations.

Before her time in Tulsa, Gunther served as a local sales manager and new business development manager at KTVU-TV (FOX) in San Francisco. Under her leadership, the station achieved record growth in revenue share developing new sales initiatives to meet the needs of local, regional, and national advertisers. Gunther has also held various sales leadership positions in television markets in California and Colorado.

Gunther is actively involved in the media industry, being a member of the board of the Oklahoma Broadcasters Association and participating in the National Association of Broadcasters State Leadership Conference. She has also contributed to the communities she has worked in, serving on the Tulsa Regional Chamber of Commerce Board of Advisors and supporting chambers of commerce in various cities.

Gunther’s appointment is expected to further strengthen Nexstar’s operations in Sacramento and expand its footprint on the West Coast. Her vast sales expertise and commitment to localism will benefit FOX40’s revenue and ratings, enhancing Nexstar’s overall presence in the region.

Sources:
– Nexstar Media Group, Inc., Press Release
– Cathy Gunther’s Professional Experience