The Potential of Digital Marketing Explored Anthology Marketing Group

Mary Fastenau, the senior partner at Anthology Marketing Group, reminisces about the early days of digital marketing and the growth of the agency, which is now the largest integrated marketing and communications firm in the state.

In the mid-90s, while working at Starr Seigle Communications, Fastenau had an “aha” moment when she realized the potential of the Internet for businesses of all sizes. She witnessed the power of digital marketing firsthand when she created a virtual tour of the Halekulani hotel. The hotel saw immediate results as someone booked the presidential suite after seeing the tour, generating revenue that covered the cost of building the hotel’s website.

Fastenau highlights the ongoing benefits of digital marketing, such as the ability to test and ensure that marketing strategies resonate with real people. The agency, which was rebranded as Anthology Marketing Group in 2007 and is now part of Finn Partners, represents clients like Hawai’i Pacific Health, Hawai’i Tourism Authority, Hawaiian Telcom, and ‘Iolani School.

Servco Pacific Inc., founded in 1919 as a two-car repair garage, is now Hawai’i’s largest private company with operations in the United States and Australia. Guided a value-driven business model, Servco Pacific owns diverse businesses in automotive distribution and retail, car sharing, musical instruments, and venture capital. The company is continually evolving to provide mobility solutions to meet the needs of customers and communities in Hawai’i and beyond.

For more information, visit Servco.com.

Sources:
– The Hawaii Business Podcast
– Anthology Marketing Group: https://www.anthologygroup.com