Happy Joe’s Pizza and Ice Cream, a popular Iowa-based brand, has announced its partnership with Integrated Digital Strategies (IDS) to support its franchising efforts. The company has recently launched a dedicated website solely for franchising purposes.
IDS is a franchise marketing agency that specializes in comprehensive digital marketing services aimed at attracting highly qualified franchisees. The collaboration between Happy Joe’s and IDS aims to increase brand awareness and expand the company’s presence across the country.
Tom Sacco, the CEO of Happy Joe’s, expressed his excitement about the partnership, stating, “We are proud to be able to partner with such a highly successful organization like Integrated Digital Strategies. IDS has found the ‘secret sauce’ that makes them invaluable to us in attracting additional potential franchisees who will fit in well with our company while increasing brand awareness and expansion across the country. We can’t wait to see this partnership really take flight.”
Sacco believes that IDS will play a crucial role in the company’s growth plans for 2024 and beyond. Happy Joe’s has already experienced success in markets outside of the US and select markets within the US, with all stores performing well. With IDS’s expertise, the company aims to further expand its reach and capitalize on its momentum.
Currently, Happy Joe’s operates three company-owned units and has 36 franchise locations throughout the Midwest. The brand’s focus on providing delicious pizza and ice cream has garnered a loyal customer base, making it an appealing opportunity for potential franchisees.
This partnership with IDS is expected to drive Happy Joe’s growth attracting qualified franchisees who align with the company’s values and goals. With IDS’s digital marketing strategies in place, the sky is truly the limit for Happy Joe’s Pizza and Ice Cream as it continues to expand and delight customers across the nation.
– Franchise: A business arrangement in which one party (the franchisor) grants another party (the franchisee) the right to use its trademark, brand, and business model in exchange for a fee or royalties.
– Brand Awareness: The extent to which consumers recognize and remember a brand.
– Expansion: The act of growing a business increasing its reach, market presence, and operations.
– Integrated Digital Strategies
– Happy Joe’s Pizza and Ice Cream