Integrated communications agency, Grapes, has secured the digital mandate for Siyaram’s, a prominent name in the fabric and garment manufacturing industry in India. This partnership comes after a successful multi-agency pitch, with Grapes’ Mumbai office being assigned to handle the account.
As part of the mandate, Grapes will be responsible for developing and executing Siyaram’s end-to-end digital strategy, including creative and media duties. The agency will also manage Siyaram’s owned media platforms, such as the brand’s website and social media channels, while also providing search engine optimization (SEO) services.
The objective of this collaboration is to utilize various digital tools and techniques to enhance Siyaram’s brand visibility, engagement with a wider audience, and amplify their digital presence. The aim is to cater to the needs of the modern gentleman and deliver a seamless and innovative customer experience.
N Gangadhar, vice president of marketing at Siyaram Silk Mills, expressed his perspective on the partnership, emphasizing the brand’s commitment to innovation and technology. He believes that strengthening Siyaram’s digital presence will enable them to engage with customers through new and exciting avenues. Gangadhar is confident that the partnership with Grapes will play a significant role in their transformative journey.
Shradha Agarwal, co-founder and CEO of Grapes, also shared her excitement about partnering with Siyaram’s. She highlighted the brand’s rich legacy and their deep understanding of the textile industry. Agarwal expressed her team’s enthusiasm to work closely with Siyaram’s in shaping their online visibility and redefining their digital narrative through a targeted and consistent communication strategy.
This collaboration between Grapes and Siyaram’s signifies a mutual goal of leveraging digital platforms and technologies to enhance brand presence and engage with a wider audience. It showcases the importance of digital marketing in today’s business landscape.
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– Image source: Marc A via Unsplash