During the federal antitrust trial against Google, Jerry Dischler, the vice president for Google’s advertising products, testified that the company is concerned about losing market share to competitors such as TikTok and Amazon. Dischler stated that Google search ads are not essential for all advertisers, admitting that they are losing share to new entrants in the digital advertising market. The Justice Department has accused Google of maintaining an illegal monopoly over online search paying billions of dollars to web browsers and smartphone manufacturers to ensure it remains the default option for users.
Dischler’s testimony also exposed how Google frequently makes changes to its advertising auctions without notifying advertisers. These changes can lead to increased ad prices, and Dischler admitted that Google does not inform advertisers of pricing adjustments. Despite this, Dischler emphasized that Google’s goal is to meet revenue targets and that financial compensation does not impact the quality of search results.
The trial is ongoing, and the outcome could have significant implications for Google’s dominance in the digital advertising market.
– Bloomberg: [insert source link]