23 September 2023

Digital Technology Guru

Digital Technology Guru Reviews

FOX News Digital Tops Competitors in Multiplatform Minutes, Views, and Social Media Interactions

2 min read
FOX News Digital Tops Competitors in Multiplatform Minutes, Views, and Social Media Interactions

FOX News Digital continues to maintain its position as the leading news brand in multiplatform minutes, according to Comscore. In August 2023, FOX News Digital surpassed its liberal competitors with a staggering 3.2 billion multiplatform minutes, while CNN trailed at 2.1 billion and The New York Times managed only 1.37 billion. The dominance of FOX News Digital extended to multiplatform views as well, with 1.8 billion compared to CNN’s 1.36 billion and the Times’ 1.33 billion.

Beyond online news organizations, FOXBusiness.com also emerged as a leader, surpassing CNN Business and Bloomberg with 175 million multiplatform views. The influence of FOX News extended to social media, with 24 million interactions recorded in August. Facebook accounted for 6.3 million interactions, Instagram for 15.2 million, and X (formerly known as Twitter) for 2.6 million.

Fox News YouTube channel amassed over 158.2 million views, and FOX Business led among its business news counterparts with 83 million views.

In addition to its digital success, FOX News had significant media coverage in August. As the host of the first Republican presidential debate, FOX News Digital dominated the news cycle, providing extensive coverage of the event and analyzing the winners and losers. Other major headlines of the month included former President Trump’s indictments, the scandals involving President Biden and his son Hunter, the impact of the Maui wildfires and Hurricane Idalia, and the viral success of Oliver Anthony’s song “Rich Men North of Richmond.”

FOX News Digital’s consistent performance reflects its ability to engage viewers and deliver comprehensive news coverage across multiple platforms. As it continues to lead the way in the digital news landscape, FOX News remains a preeminent source of information for millions of viewers.

– Multiplatform minutes: The total number of minutes viewers spend on a news brand across various platforms, such as websites, mobile apps, and connected TV devices.
– Multiplatform views: The total number of views a news brand receives across multiple platforms.
– Social media interactions: The number of engagements (likes, shares, comments) a news brand receives on social media platforms.

Sources: Comscore, Emplifi, Shareablee