ESPN is honoring the beginning of Hispanic and Latin American Heritage Month launching a year-long content initiative. This initiative aims to celebrate the diverse audience and also looks forward to the 20th anniversary of ESPN Deportes, which will be celebrated in January.
ESPN Deportes was launched on January 7, 2004, as one of the first 24/7 Spanish-language sports networks in the U.S. Throughout almost 20 years, it has become a beloved sports brand among Hispanic fans.
To commemorate this important milestone, ESPN will be showcasing culturally relevant programming in both English and Spanish across various platforms. One of the upcoming content initiatives is “Las Amazonas de Yaxunah,” a documentary that tells the story of an indigenous softball team challenging gender stereotypes in their Yucatán village.
Over the past year, ESPN has embedded a camera crew to follow the team’s journey, led Gustavo Coletti, senior managing producer. The audience will get to see their story through a short-form piece premiering on Monday, October 9, which coincides with Indigenous People’s Day, and a long-form documentary premiering in March 2024, during International Women’s Month.
This type of storytelling exemplifies ESPN’s commitment to diversity and authenticity, allowing them to connect with the Hispanic community in ways previously unimaginable. ESPN Deportes was never just a translation of ESPN, but a network with its own unique identity tailored to Hispanic fans across the U.S.
This project serves as a testament to the exceptional work of the ESPN team, highlighting the power of their collective assets when directed behind a single message. The hard work and dedication of the team have been instrumental in establishing ESPN Deportes as the go-to destination for the Hispanic community.
For more information on ESPN’s Hispanic Heritage Month-themed programming, please visit ESPN’s official website.
– ESPN Deportes 20th Anniversary: Celebrate 20 Years of Hispanic Sports Heritage with ESPN Deportes. [source]