The Digital Dept. Created through the Merger of Be Social and Socialyte

The influencer agencies Be Social and Socialyte have recently merged to form The Digital Dept. This merger came after both agencies were acquired Dolphin Entertainment, a marketing, publicity, and production company based in Florida. The new branch, overseen co-chief executive officers Ali Grant and Sarah Boyd, aims to facilitate brand partnerships and creative strategies across various social media verticals.

Dolphin Entertainment, with subsidiaries like PR houses 42West, The Door, and Shore Fire Media, provides services to brands in film, television, music, gaming, and hospitality. The Digital Dept. will be able to leverage Dolphin Entertainment’s network to tap into these industries. On the other hand, The Digital Dept., which now represents over 200 creators with a combined social reach of more than 200 million, provides Dolphin Entertainment with access to influencers and expertise in social media.

The merger of Be Social and Socialyte allows for the creation of an influencer relations powerhouse. By uniting these two agencies, The Digital Dept. aims to create and influence culture, spark conversations, and earn a place in consumers’ lives. The goal is to deliver continued growth and value to creators and brands offering organic and paid influencer strategies, production, marketing, earned media, crisis management, and talent management.

With offices in Los Angeles, New York, Nashville, and Miami, The Digital Dept. is well-positioned to serve clients’ needs and provide opportunities for brand relationships, connections, and reach. The merger not only expands the capabilities of both agencies but also allows for the reinvention of digital awareness and the advancement of the overall company agenda and mission.

Sources:

– Hannah Conn-Fortner, “Be Social, Socialyte Merge to Form The Digital Dept.”, WWD, October 27, 2022.