AirAsia Digital Rebrands as MOVE Digital, Transforming its Travel Platforms

In a strategic move, airasia Digital has announced its transformation into MOVE Digital (MOVE) to emphasize its commitment to the travel industry. This rebranding is seen as an exciting chapter in its growth as it focuses on its businesses, airasia Superapp and BigPay. In the near future, airasia Superapp will undergo a brand refresh and change its name to ‘airasia move’.

Tony Fernandes, Co-Founder of AirAsia and CEO of Capital A, will take on the role of Executive Chairman of MOVE. Fernandes will play a vital role in driving collaboration between airasia move and BigPay to unlock the true potential and synergy of these digital businesses.

The name MOVE represents the digital arm of Capital A and highlights their dedication to moving people, ideas, and innovation forward within the travel space. The rebranding aims to provide seamless access to travel and financial services on one platform, integrating features from BigPay to further enhance the value proposition of airasia move as a leading travel app.

Fernandes stated that his role as Executive Chairman of MOVE is to enhance synergy between both businesses. This change will lead to an enriching user experience and deeper integration of BigPay features within airasia move.

As part of the transformation, Nadia Omer has been appointed as the new CEO of airasia move. Her primary focus will be to drive airasia move as a low-cost travel platform with high conversion, while collaborating closely with BigPay, led Zubin Rada Krishnan. In the interim, Mohamad Hafidz will continue to lead as the acting CEO.

airasia Superapp (soon to be airasia move) has established itself as a one-stop travel platform, offering value and convenience through seamless end-to-end booking experiences. BigPay, on the other hand, is a fintech provider that enables Southeast Asians to improve their lives through better financial management.

Both airasia move and BigPay have made significant progress, with airasia move reaching its highest recorded monthly active user (MAU) of 15 million in the second quarter. Meanwhile, BigPay saw a 16% year-on-year growth in carded users during the same period.

MOVE Digital Sdn Bhd, formerly known as airasia Digital Sdn Bhd, is the digital arm of Capital A Berhad. It encompasses two businesses: airasia move and BigPay. MOVE is dedicated to revolutionizing the travel and financial services sectors providing innovative and user-centric solutions at the best value.

Sources:
– “AirAsia digital arm rebrands as MOVE Digital, Tony Fernandes assumes role as executive chairman” (The Edge Markets)
– “AirAsia Digital Rebrands as MOVE Digital, Emphasizes Travel Commitment” (Airline Geeks)