Creating a digital marketing strategy for a local business requires a different approach compared to online-only businesses. To effectively target potential customers within your geographic area, consider implementing the following local digital marketing tips:
1. Have a Mobile-Friendly Website
Having a mobile-friendly website is crucial, especially for local businesses. With customers increasingly using their mobile devices to search for local businesses, not having a mobile-optimized site can hinder their ability to access and interact with your website. This can also affect your visibility in mobile search results.
2. Optimize Your Site for Local Search
Having a comprehensive search strategy is essential for attracting local customers. Ensure that your website includes information about your products, services, location, and relevant keywords.
3. Have a Clean, Professional Design
Your website will be a reflection of your business, and local customers often judge businesses based on their websites. Therefore, it is crucial to have a professional-looking website that provides all the necessary information customers might be looking for.
4. Include Address and Hours
One of the most important pieces of information local customers look for on websites is the location and operating hours of the business. Make sure this information is easily visible and accessible.
5. Offer Multiple Contact Methods
Make it convenient for customers to contact you providing multiple contact methods such as phone number, email, social media accounts, live chat, etc.
6. Have a Clear Call to Action
Make it clear to visitors how they can do business with you. Include a clear call to action that guides customers on the steps they should take to engage with your business.
7. Regularly Post on Social Media
Engage with potential customers on social media platforms posting regularly. This helps keep your business at the forefront of their minds and allows for increased interaction.
8. Always Keep Your Audience in Mind While Posting
When posting on social media, ensure that your content is relevant and useful to your audience. You can share valuable tips, articles, or information related to your industry to attract and retain followers.
9. Include Multimedia Posts
Use photos and videos on your social media platforms to engage your audience. Ensure that these posts align with your overall goals and include a call to action.
10. Consider Social Media Advertising Targeting Your Area
Social media advertising, especially on platforms like Facebook, can help you reach a wider audience in your area. Target your campaigns to relevant customers in your local community.
11. Leverage Locally Targeted Advertising
When advertising online, whether on Facebook, Google, or other platforms, targeted advertising is crucial. Always focus on targeting customers in your city or community using relevant factors.
12. Use Search Engine Advertising with Local Targeting
Search engine advertising, such as Google Ads, allows you to reach customers who are actively looking for your specific products or services. Utilize local targeting options to ensure your ads are seen the right audience.
13. Create Locally Optimized Keywords
Choose keywords that are not only relevant to your business but also incorporate your location. This ensures that your website appears in search results for people looking for businesses in your specific area.
14. Choose Relevant Landing Pages
Consider where you want potential customers to land on your website when they click on your advertisements. Direct them to the most relevant page, such as a product or service page, to increase conversion rates.
15. Refine Your Advertising Strategy Based on Response
Regularly monitor the effectiveness of your advertising campaigns and make necessary changes based on the results. Focus on driving actual business results rather than just generating clicks.
16. Bring Previous Visitors Back with Retargeting
Retargeting allows you to reach out to customers who have previously shown interest in your business but didn’t complete a purchase. It provides an opportunity to convert leads who may have been on the fence.
By implementing these digital marketing strategies, local businesses can maximize their online presence, attract local customers, and improve overall business performance.
– Small Business Trends – “16 Effective Local Digital Marketing Tips for Small Businesses”
– ReachLocal – Tiffany Monhollon, Director of Content Marketing